(03)
What we did01 / 05
Brand platform and packaging
- Analysis of the market and the company's competitors
- Positioning for a B2B audience
- A refresh of how the brand looks and what it says
04
Donskoy Aluminium
A large supplier of aluminium profile and rolled metal
- Location
- Russia
- Market
- B2B / industry
- Industry
- Industry and B2B
- Scope
- Strategy, Branding, Content, Website, Production
(01)
About the project
Donskoy Aluminium is a large supplier of aluminium profile and rolled metal, with a turnover in the many millions and a history going back more than 25 years.
The company works with construction, manufacturing and industrial businesses, and supplies clients across Russia.
(02)
Project goals
- 01Make Donskoy Aluminium better known
- 02Show the scale of a large B2B company online
- 03Make dealing with the company clearer and easier for a prospective buyer
- 04Work out the company's positioning
- 05Start the social media from scratch and build it up
- 06Refresh how the brand looks
- 07Design merchandise and branded objects
(03)
What we did02 / 05
Content strategy and social media
- The company's social media built and launched from scratch
- A set of regular formats, a tone of voice and a visual direction
- Regular expert, product and image content
- A recognisable picture of the company on social media
(03)
What we did03 / 05
Photo and video production
- Regular shoots of the products, the processes, the team and expert content
- Shoots in Rostov-on-Don and Moscow
- Content from the company's own sites, showing the geography, the processes and the scale of the business
(03)
What we did04 / 05
Merchandise and branding
- A concept for corporate merchandise and branded materials
- The visual identity adapted to different physical objects
- Artwork prepared for production and branding
- Work with suppliers, seeing each item through from the idea to the finished product
Apparel
Bags and packaging
For work
On the move
Tech
Small things
(03)
What we did05 / 05
Work on the website
- The structure and content of the existing site reworked
- Technical fixes and changes to individual sections
(04)
Result
The scale of the company, made visible in the way it speaks.
- The company's social media built and launched from scratch
- One picture of the brand, in how it looks and what it says
- Regular content production, with shoots in Rostov-on-Don and Moscow
- The website reworked, and the information laid out better for prospective buyers
- Branded merchandise, branding and materials for the sales team
(05)
What mattered
For a large industrial business, what counts is the quality of the product and how clients, partners and the market see the company.
Donskoy Aluminium already had a business of real scale, years of expertise and clients across Russia. Our job was to make that scale visible in the way the brand speaks.
So we put the company's real processes at the centre. The website, the social media, the content, the materials for the sales team and the branded objects now carry one picture of Donskoy Aluminium: a large, modern company that is easy for a client to deal with.