Marketing analytics & optimization

We help you understand what works and what needs adjusting.

Timelinefrom 30 daysAreaGrowth and adaptation

We assess the performance of ad channels, marketing activities, and the system as a whole.

We look not only at impressions, clicks, and the number of inquiries, but also at lead quality, conversions, the customer’s further journey, and return on investment.

Best for: Companies that want to know which actions to strengthen, which to adjust, and which to drop.

When you need analytics and optimization

This service is especially relevant if:

01
marketing works, but it’s unclear what drives results
02
you have several advertising channels
03
acquisition cost is rising
04
there are many leads, but their quality is low
05
there’s no unified evaluation system
06
different contractors show different reports
07
you need to understand where to reallocate the budget
08
marketing activities continue on inertia
09
it’s important to improve results without constantly increasing spend

What we analyze

Traffic sources

We look at where the audience comes from and which channels work best.

search
advertising
social media
maps
PR
partnerships
industry platforms
direct traffic

Advertising metrics

We evaluate the effectiveness of campaigns and individual elements.

awareness metrics
CTR, conversions
cost per click / goal
cost per lead
cost per qualified lead
creative performance
audience performance

Quality of inquiries

We look not only at the number of leads, but also at how well they match the business’s real goals.

target inquiries
non-target inquiries
lead quality
repeat inquiries
share of qualified leads

Customer journey

We analyze what happens after the first inquiry.

processing speed
progression to the next stage
conversion to sale
points of loss
repeat contacts
refusals

Channel performance

We compare different tools against one another.

acquisition cost
volume of inquiries
quality
stability
scalability
role in the overall system

What the work includes

Data collection

We bring together the available information from different sources.

ad accounts
website
CRM
analytics
social media
maps
contractor reports

Comparing metrics

We look not at the figures in isolation, but at how they connect.

For example:

traffic → inquiry
inquiry → qualification
qualification → sale
channel → customer cost

Finding growth opportunities

We determine where results can be improved.

reduce cost
improve lead quality
increase conversion
reallocate budget
strengthen the channels that work
switch off weak or non-working combinations

Optimization

We make changes depending on the data.

budgets
audiences
creatives
offers
pages
content
channels
sequence of work

Analytics isn’t for the report

Every finding must lead to a decision:

01
what to keep
02
what to change
03
what to strengthen
04
what to test
05
what to switch off
06
where to direct the budget
07
which hypothesis to test next

How the work goes

01
We define goals and metrics
We establish which results really matter to the business.
02
We collect data
We connect the available sources and analyze the current situation.
03
We find connections and problem points
We look at where the system works well and where losses occur.
04
We form recommendations
We determine which changes need to be made and in what order.
05
We optimize
We adjust campaigns, channels, budgets, and other elements.
06
We re-evaluate
We look at how the changes affected the result and continue working in cycles.

What the client gets

The Result: It becomes clearer:

01
what really works
02
which channels deliver the best results
03
where resources are lost
04
which inquiries are target ones
05
what is worth strengthening
06
what can be switched off
07
where to reallocate the budget
08
which hypotheses to test next