You are only entering the market
- The company is only entering the market
- You are moving into a new audience or market
- Strong product, but the value is hard to explain
Brand platform
and positioning
We help you put into words who you are, who you work for, where your value lies and how to talk about yourself. A foundation for marketing, design, content and sales.
Timelinefrom 3 weeksResultthe platform document
Before we starta 40-minute briefingNextidentity or a website
When you need a platform
Three situations where a brand lacks common ground. Recognise yours — then there is something to talk about.
The brand has outgrown itself
- The brand has grown, the positioning has not
- It is unclear what sets the company apart
- The identity needs refreshing
You speak with different voices
- Clients understand the product differently
- Marketing and sales use different words
- Contractors produce communication that does not match
- What the brand stands for lives in people's heads
What we settle in the work
Eight sections that come together in one document.
How the work goes
Five steps from the first conversation to a finished platform.
- 01
We get to know the business
A briefing and research into the company, the product, its history and how the brand is seen today. What matters is not only what the company sells, but what the team believes it stands for.
- 02
We study the market
The context, the competitive field and the communication habits of the category.
- 03
We look for the core
We separate real strengths from the general phrases that would suit anyone.
- 04
We assemble the platform
Positioning, values, character, audience and tone of voice in one system.
- 05
We put it into practice
We show how the meanings come through on the website, in social media, in advertising and in sales.
What the business keeps
Eight answers that anyone working on the brand's communication can rely on.
- 01
Who we are
- 02
Who we are for
- 03
What sets us apart
- 04
How the brand sounds
- 05
What we say about ourselves
- 06
Which meanings recur
- 07
What the communication looks like
- 08
Where the brand is going
Principle
Positioning that matches reality
We build it on what the business genuinely does well, can prove and is ready to grow.
We do not invent a new personality. We help express more precisely the value already inside the company.
How the brand looks from outsideWhat the company actually does wellPositioning
What we do next
Every next step builds on meanings already agreed, instead of starting over.