Anti-crisis marketing

When the market changes, marketing must keep delivering results under the new conditions.

Timelinefrom 30 daysAreaGrowth and adaptation

We analyze the current situation and review promotion when familiar tools become more expensive, unavailable, or stop delivering the results they used to.

We look for alternative channels, reallocate resources, and assemble a new working model from digital, geomarketing, the customer base, partnerships, offline, and other available tools.

Best for: Companies that need to pivot fast and adapt to variable market conditions.

When you need anti-crisis marketing

This service is especially relevant if:

01
advertising costs have risen noticeably
02
familiar channels have stopped delivering the same results
03
some platforms have become unavailable
04
the market and audience behavior have changed
05
the marketing budget is shrinking
06
you need to maintain the flow of inquiries with fewer resources
07
the company depends too heavily on a single channel
08
old mechanics continue to be used on inertia
09
you need to find new sources of customers
10
it’s important to maintain communication with the existing customer base

Where we start

Anti-crisis work doesn’t begin with launching new tools. First, it’s important to understand:

01
what still works
02
what has already stopped working
03
where the main costs go
04
which channels have become too expensive
05
which touchpoints are underused
06
where the audience already is
07
what can be strengthened without a sharp increase in budget

What the work includes

Audit of current marketing

We review the existing system and determine which areas can be kept and which need to be reconsidered.

advertising
social media
website
SEO
maps
content
contractors
analytics
drive sales
customer base

Anti-crisis plan

We form a sequence of actions with clear priorities.

what to keep
what to cut
what to stop
what to test
what to add
where to redirect the budget
what to do first

Reallocating the advertising budget

We look at how well the current structure of spending matches the actual result.

When necessary, we reallocate resources between:

digital advertising
SEO
geomarketing
content
partnerships
industry platforms
offline
work with the existing base

Searching for new channels

We don’t try to compensate for the decline of one tool by simply increasing the budget in it.

We look for alternatives:

new advertising platforms
local services
maps
industry platforms
partnerships
PR
influencers
offline activities
direct communication

Working with the customer base

In a crisis, it’s especially important not to focus only on acquiring new customers.

We analyze how the company works with people who already know the brand.

repeat sales
repeat inquiries
reactivation
informing
special offers
loyalty programmes
direct communication

Geomarketing

We strengthen presence in local search and on maps if this channel fits the business model.

Google Maps
Apple Maps
Waze
reviews
rating
local promotion

Partnerships

We look for opportunities to gain new touchpoints through other brands, projects, and audiences.

collaborations
cross-promotion
joint offers
events
partner activities

Offline marketing

We bring tools that lie beyond ad accounts back into the marketing system.

events
offline advertising
local activities
special offers
partner projects
working with physical locations
word-of-mouth mechanics

You don’t always need to look for a new tool

Sometimes the problem isn’t that the company lacks one more channel. The cause may lie further down the line:

01
a weak offer
02
unclear positioning
03
low website conversion
04
poor lead handling
05
an inefficient budget structure
06
weak work with existing customers
07
lack of coordination between contractors

That’s why anti-crisis marketing can include changes not only in promotion but also in related processes.

The main goal is to adapt quickly

If a company has used the same marketing model for years, a change in the market becomes especially painful.

That’s why our goal is to:

01
spot changes quickly
02
not cling to a tool that doesn’t work
03
reallocate resources
04
test new solutions
05
keep the channels that work
06
reduce dependence on a single platform

A resilient marketing system must be able to change together with the market.