The site is under maintenance

Contacts
Next

Geomarketing

We build up your business’s presence on map services

Timelinefrom 14 daysAreaPromotion

We work with maps and local services where people look for nearby companies, compare options, read reviews, view photos and services, and make a decision.

We develop business profiles so that they don’t just exist, but help attract customers from a specific area.

Especially relevant for companies where the customer’s decision is tied to a particular location.

When you need geomarketing

This service is especially useful if:

  1. 01

    customers search for you by neighbourhood, city, or “near me”

  2. 02

    the company has a physical location

  3. 03

    profiles are only partly filled in or haven’t been updated in a long time

  4. 04

    ratings and reviews influence the choice

  5. 05

    there are several branches

  6. 06

    the company is opening a new location

  7. 07

    it’s important to increase the number of calls, route requests, and inquiries

  8. 08

    the business depends on local traffic

Which platforms we work with

Depending on the market and country:

  1. 01

    Google Maps

  2. 02

    Apple Maps

  3. 03

    Waze

  4. 04

    Bing Maps

  5. 05

    local directories and geo services

For international projects, we adapt the set of platforms to the specific market.

What the work includes

Profile audit

We check the current state of the business’s presence.

  • name and categories
  • contact details
  • addresses
  • opening hours
  • description
  • services
  • photos
  • links
  • reviews
  • rating

Design and structure

We bring the profile to a clear and complete structure so that users quickly get the information they need.

  • company description
  • categories
  • services
  • prices
  • photos
  • attributes
  • links
  • contact details

Content

We regularly update visual and text information.

  • photos
  • news
  • posts
  • promotions
  • new services
  • seasonal offers
  • changes in operations

Working with reviews

We set up a systematic approach to feedback.

  • monitoring
  • replies
  • tone of communication
  • handling negative feedback
  • collecting new reviews
  • analysis of recurring complaints

Working with ratings

We analyze the factors that affect how a profile is perceived and the customer’s final choice.

  • rating dynamics
  • quality of reviews
  • frequency of updates
  • completeness of the profile
  • user behavior

Promotion

We use the platforms’ available advertising and internal tools when they fit the task.

  • profile promotion
  • ad formats
  • priority placement
  • local campaigns
  • additional platform tools

Analytics

We look at how users interact with profiles.

  • views
  • search queries
  • calls
  • website visits
  • route requests
  • messages
  • rating dynamics
  • rating
  • reviews
  • photos
  • prices
  • the location
  • opening hours
  • the company’s replies

For many local businesses, the map becomes one of the first points of contact with the company.

A person hasn’t yet visited the website or followed social media, but already sees:

And at this stage they can already decide – to get in touch or choose someone else.

That’s why geomarketing works on visibility, trust, and conversion at the same time.

How the work goes

  1. 01

    We analyze your current presence

    We check profiles, ratings, reviews, categories, content, and positions in local search.

  2. 02

    We identify growth opportunities

    We look at what keeps profiles from performing better and where there is room to strengthen them.

  3. 03

    We put the profiles in order

    We update information, structure, visual materials, and services.

  4. 04

    We set up regular work

    We plan updates, content, reviews, and local activities.

  5. 05

    We analyze the result

    We look at the dynamics of inquiries, views, route requests, ratings, and user behaviour.

Who it’s especially suited for

  1. 01

    restaurants and cafés

  2. 02

    clinics

  3. 03

    salons and wellness businesses

  4. 04

    shops

  5. 05

    service companies

  6. 06

    real estate development

  7. 07

    hotels

  8. 08

    HoReCa

  9. 09

    companies with several branches

  10. 10

    local B2C businesses

What the client gets

The Result: The business gets a stronger and more manageable presence in local search. It becomes clearer:

  1. 01

    how the company looks before the first contact

  2. 02

    which profiles work better

  3. 03

    what affects the rating

  4. 04

    which reviews keep recurring

  5. 05

    where local inquiries come from

  6. 06

    how users find the company

  7. 07

    what is worth strengthening

Geomarketing can be a standalone service

Or be part of:

  1. 01

    comprehensive marketing support

  2. 02

    anti-crisis marketing

  3. 03

    reputation and reviews

  4. 04

    SEO

  5. 05

    entering a new market