Brand identity

We give the brand form

Timelinefrom 5 daysAreaStrategy and brand

A brand should be recognizable by more than its logo.

We create or refresh your brand’s visual system:

logo, color palette, typography, graphic elements, and rules for using them.

An identity shouldn’t just look modern and neat. It should help the brand be recognizable, look consistent across different platforms, and support the positioning built into the business.

Best for: New brands and companies whose visual identity no longer reflects their current level, goals, or audience.

When you need an identity

This work is especially relevant if:

01
the brand is only just being created
02
you have a logo, but no unified visual system
03
the design looks disconnected across different platforms
04
the company has grown, but the visual image has stayed the same
05
the brand is changing its positioning
06
a new product or line of business is appearing
07
the company is reaching a new audience or market
08
designers and contractors style materials differently every time
09
the visual image doesn’t match the price segment

What we create

Logo

We develop a new logo or rework the existing one, taking into account the positioning and the brand’s future goals.

primary version
additional versions
symbol
usage variations

Colour system

We select a palette that supports the brand’s character and can be used consistently across different media.

primary colors
secondary colors
color combination rules

Typography

We define the type system and text hierarchy.

primary fonts
secondary fonts
headings
body text
accents

Graphic elements

We create additional elements that make the visual system recognizable even without constant use of the logo.

shapes
patterns
lines
icons
textures
graphic devices

Working with imagery

We define what the brand’s visual content should look like.

photography style
composition
light
retouching
illustrations
principles for selecting images

Visual applications

We show how the identity works in the brand’s real communication.

Depending on the project, this may include:

social media
website
presentations
print materials
packaging
offline advertising
business materials
merchandise

How the work goes

01
We dive into the brand
We study the business, audience, positioning, character, and current visual system.
If a brand platform has already been developed, we use it as a foundation.
02
We define the visual direction
We shape the concept and define how the brand should feel visually.
We gather references, directions, and visual principles that fit the project’s goals.
03
We develop the system
We create the core elements of the identity and test how they work together.
It’s important that the system doesn’t depend on one beautiful layout but can grow and be used across different formats.
04
We adapt it to real applications
We show how the visual system works at the touchpoints your business actually needs.
05
We record the rules
We compile the main decisions into a clear guide that designers, the team, and contractors can use.

What the client gets

Your company gets a unified visual system. It becomes clear:

01
how the brand should look
02
which colors and fonts to use
03
how to design different media
04
which visual devices are signature ones
05
how to maintain a consistent image when working with different contractors
06
how to develop the visual system further

An identity must work in the real world

We don’t create design just for a beautiful presentation. We take into account from the start where the brand will live:

01
on a phone screen
02
on the website
03
in advertising
04
on a shop sign
05
on packaging
06
in a presentation
07
on staff uniforms
08
on merchandise

That’s why a visual system must be not only expressive, but also functional.

What can come next

On the basis of the identity, you can develop:

01
website
02
social media
03
presentation materials
04
packaging
05
outdoor advertising
06
merchandise
07
content
08
advertising materials