Platform selection
We determine which services really make sense for your business.
- audit of current presence
- audience analysis
- niche analysis
- demand assessment
- platform comparison
- priorities
Marketplace & platform presence
AreaPromotion
We help the company find and use additional platforms that can generate inquiries and sales or strengthen the brand’s presence in a specific niche.
We select platforms based on the product, market, and audience behaviour, and then set up your presence and build out the ongoing work.
Best for: Companies that want to expand the number of points of presence and customer acquisition beyond just the website, advertising, and social media.
When you need work with industry platforms
This service is especially relevant if:
- 01
the audience already searches for the product on specialized services
- 02
you need to add new sources of inquiries
- 03
the company is entering a new sales channel
- 04
you have a strong product but a weak presence on aggregators
- 05
you need to strengthen local or industry presence
- 06
the website and social media don’t cover all the demand
- 07
you need to diversify acquisition channels
- 08
the company is entering a new market or segment
Which platforms we work with
The set depends on the niche, country, and goals of the project. These may include:
- 01
Amazon
- 02
eBay
- 03
Etsy
- 04
Uber Eats
- 05
aggregators
- 06
industry directories
- 07
local platforms
- 08
professional services
- 09
booking services
- 10
service platforms
What the work includes
Registration and setup
We create or refine the company’s profile.
- description
- description
- categories
- services
- products
- contact details
- contact details
- links
Working on the offer
We adapt the product to the mechanics of a specific platform.
- offers
- descriptions
- prices
- packages
- product and service listings
- key advantages
Content
We prepare materials that help you stand out within the platform.
- copy
- photos
- video
- covers
- visual cards
- updates
Promotion
We use the platform’s internal advertising and paid tools when they fit the task.
- paid promotion
- listing boosts
- ad formats
- highlighted listings
- special placements
- internal advertising tools
Management
We keep information up to date and regularly refresh the profile.
- content updates
- keeping services current
- prices
- new offers
- responding to inquiries
- working with reviews
Analytics
We look at the results each platform delivers.
- views
- click-throughs
- inquiries
- acquisition cost
- conversions
- performance of individual listings
How the work goes
- 01
We study the business and audience
We determine where the audience already searches for the product or service.
- 02
We select platforms
We assess the potential value of each channel and set priorities.
- 03
We prepare your presence
We set up the profile and adapt the product, content, and offer.
- 04
We launch
We connect available promotion tools and start collecting data.
- 05
We analyze
We look at inquiries, conversions, and the performance of each specific platform.
- 06
We scale or adjust
We strengthen the channels that work and drop those that don’t deliver enough results.
What the client gets
The company gets additional points of presence and customer acquisition. It becomes clear:
- 01
which platforms really work
- 02
where the target audience is
- 03
how best to present the product
- 04
which formats bring more inquiries
- 05
which channels are worth developing
- 06
which platforms can be dropped