Website
- structure
- positioning
- user journey
- content
- conversion points
- readiness for promotion
Marketing audit
We review the company’s marketing and determine what really works
Timeline7 to 21 daysAreaStrategy and brand
We study the current marketing system:
website, social media, ad campaigns, platforms, materials, analytics, and the work of your team or contractors.
We look not only at individual tools but also at how they work together and how well they match the business’s current goals.
Best for: Businesses that already have marketing in place but lack a clear understanding of what drives results, where resources are lost, and what should be changed.
When you need a marketing audit
An audit is especially effective if:
- 01
marketing works, but results are unstable
- 02
you have ads, a website, and social media, but it’s unclear what actually brings in customers
- 03
several contractors work separately from one another
- 04
promotion costs are rising
- 05
you feel that some tools are running on inertia
- 06
the marketing system hasn’t been reviewed in a long time
- 07
you are planning to change contractors or team
- 08
you don’t know where to start
What we analyze
Social media
- design
- content
- communication
- visual presentation
- role of each platform
- regularity and logic of the work
Ad campaigns
- campaign structure
- audiences
- creatives
- offers
- acquisition cost
- channel performance
Platforms and points of presence
- maps
- review sites
- directories
- industry services
- additional channels
Marketing materials
- presentations
- commercial proposals
- advertising materials
- sales department materials
- brand communication
Analytics
- traffic sources
- conversions
- cost per inquiry
- lead quality
- results of individual channels
Team and contractors
- task allocation
- areas of responsibility
- deadline control
- interaction between specialists
- presence of a unified plan
How the work goes
- 01
We collect information
We get access to the necessary platforms and materials, study the current work, and record the starting situation.
- 02
We analyze the system
We look at how the website, advertising, content, sales, platforms, and teamwork are connected.
We determine where the system works consistently and where there are gaps.
- 03
We find strengths and weaknesses
We record what already delivers results and needs no changes.
Separately, we identify problem areas, losses, and tools that no longer match the business’s goals.
- 04
We form recommendations
We compile a list of changes and rank them by priority.
We explain what exactly should be changed, why, and in what order.
What the client gets
After the audit, the company has a clear picture of its current marketing. It becomes clear:
- 01
what already works
- 02
what needs adjusting
- 03
where resources are lost
- 04
which channels are worth strengthening
- 05
which actions can be dropped
- 06
what to do first
- 07
which areas can deliver further growth
What happens after the audit
After the audit, you can:
- 01
implement the recommendations with your own team
- 02
hand over specific tasks to VIA VISMA
- 03
develop a marketing strategy
- 04
move to comprehensive support
Who it’s for
An established business
that wants to understand how effective its current marketing system is.
A company in a period of change
when changing team, contractors, positioning, or strategy.
A business before scaling
when it’s important to first put the current system in order.
An owner or manager
who needs an independent view of how marketing is working.