Market
We look at how the category is structured, what changes are happening, and which formats and offers already exist.
- market structure
- trends
- growth opportunities
- barriers
- recent changes
Marketing research
We study the market before making decisions and taking action
Timeline14 to 30 daysAreaStrategy and brand
We analyze the market, audience, competitive environment, product, pricing context, and existing offers.
Our task: to understand what is actually going on around the business, how people make decisions, and what opportunities the company has right now. The research becomes the basis for strategy, positioning, launching a new product, or entering a new market.
Best for: Companies that want to make marketing decisions based on the actual picture of the market, not on assumptions.
When you need marketing research
Research is especially effective if:
- 01
the company is launching a new product or line of business
- 02
the current offer needs to be reconsidered
- 03
the target audience isn’t fully understood
- 04
the market has changed
- 05
the company is entering a new region or country
- 06
you need to understand the pricing environment
- 07
new positioning is being planned
- 08
it’s unclear which channels and messages to use
What we research
Audience
We study who makes the decision, what influences the choice, and what problems people are trying to solve with the product.
- audience segments
- motivation
- fears and barriers
- selection criteria
- consumer behavior
Competitive environment
We study direct and indirect players, their offers, communication, and approach to the market.
- positioning
- products and services
- prices
- communication
- promotion channels
- strengths and weaknesses
Product and offer
We look at how the current product stands against the market and how clearly its value is formulated.
- product range
- offer
- strengths
- points of difference
- arguments for the customer
Pricing environment
We analyze how prices are formed in the market and how the company’s offer is perceived compared with other options.
- price segments
- price range
- what the offer includes
- value for the customer
Channels and touchpoints
We look at where the audience gets information and how companies in the category build their presence.
- websites
- social media
- search
- maps
- advertising
- offline
- industry platforms
How the work goes
- 01
We define the research task
First, we establish why the business needs this service.
Research for launching a new brand and research before entering another country are different tasks, so the scope of work is shaped around the specific request.
- 02
We collect data
We study open sources, websites, social media, advertising materials, reviews, platforms, company offers, and available industry data.
When necessary, we bring in additional methods of collecting information.
- 03
We analyze
We don’t stop at collecting links and screenshots.
We compare information, look for patterns, and determine what it means specifically for the client’s business.
- 04
We draw conclusions
We pull the results into a clear system and answer the main questions:
- where the company stands now
- what opportunities exist in the market
- what matters to the audience
- what the competitive environment looks like
- which directions are worth considering next
What the client gets
The research provides a foundation for further decisions. It becomes clearer:
- 01
who to sell to
- 02
what to offer
- 03
how to talk about the product
- 04
which advantages to build on
- 05
which pricing context to take into account
- 06
which channels to use
- 07
where the opportunities for growth are
Research can become the basis for
- 01
a marketing strategy
- 02
a brand platform
- 03
positioning
- 04
launching a new product
- 05
an advertising strategy
- 06
entering a new market
- 07
comprehensive marketing support