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Marketing strategy

We turn your marketing into a clear plan of action

Timelinefrom 14 daysAreaStrategy and brand

We define goals, priorities, audiences, promotion channels, tools, and the order of work.

A strategy helps you understand what exactly to do, why, in what order, and which indicators to track. It becomes a working foundation for the team and for further execution.

Best for: Businesses with many marketing activities that exist separately from one another and don’t add up to a single system.

The strategy is built from the general to the specific

A marketing strategy must take into account both the long-term and short-term goals of the business.

We can structure the work across several planning horizons:

  1. 01

    5 years

  2. 02

    3 years

  3. 03

    1 year

  4. 04

    6 months

  5. 05

    3 months

  6. 06

    1 month

and then break them down into more specific periods:

The logic is always the same:

first we define where the business wants to get to, then we break that path down into stages and specific actions.

For example, a 3–5 year goal sets the direction for brand and marketing development. The annual strategy fixes the main priorities, and the 6-, 3-, and 1-month plans turn them into concrete tasks.

When you need a marketing strategy

A strategy is especially effective if:

  1. 01

    marketing develops without a system

  2. 02

    different specialists work without a shared plan

  3. 03

    it’s unclear which channels are truly a priority

  4. 04

    there are many ideas but no sequence

  5. 05

    the company is launching a new product

  6. 06

    the business is entering a new market

  7. 07

    existing promotion needs to be rebuilt

  8. 08

    the marketing budget is distributed without clear logic

  9. 09

    there are long-term goals, but they haven’t been turned into a concrete action plan

What the strategy includes

Goals and planning horizon

We establish where the business wants to get to and which tasks marketing must solve at each stage.

  • long-term goals
  • medium-term objectives
  • short-term priorities
  • 5/3/1 year horizon
  • 6/3/1 month plan

Target audience

We define who the company works with and which segments need a separate approach.

  • segments
  • motivation
  • barriers
  • selection criteria
  • behavior scenarios

Positioning and communication

We define which meanings and messages should run through all marketing channels.

  • key messages
  • arguments
  • Tone of Voice
  • communication directions

Promotion channels

We determine where being present truly makes sense for your particular business.

  • digital advertising
  • search
  • social media
  • geomarketing
  • PR
  • partnerships
  • offline

Content

We define which topics and formats will support the strategy.

  • content directions
  • formats
  • role of each platform
  • frequency of communication

Marketing activities

We shape the tools and actions that help move toward the goals set.

  • ad campaigns
  • special projects
  • collaborations
  • events
  • news hooks

Implementation plan

We turn strategic goals into concrete actions.

  • what we do
  • when we do it
  • in what order
  • who is responsible
  • what resources are needed
  • which tasks belong to each period

Analytics

We define which indicators will be used to evaluate results.

  • traffic
  • inquiries
  • acquisition cost
  • conversions
  • channel performance

How the work goes

  1. 01

    We dive into your business

    We study the product, market, audience, current marketing, and the company’s goals.

    If research or an audit was carried out before the strategy, we use that data as a foundation.

  2. 02

    We record the long-term goals

    We determine where the business wants to get to in the long run and what role marketing should play in that development.

    We look beyond immediate advertising tasks to brand development, new markets, the product, the audience, and growth opportunities.

  3. 03

    We break the goals down into periods

    We move from the general to the specific:

    5 / 3 / 1 year → 6 / 3 / 1 month.

    We define what should be achieved at each stage and which actions lead there.

  4. 04

    We set priorities

    We don’t try to use every available tool at once.

    We choose the directions that make sense for the company’s current stage of development.

  5. 05

    We build the system

    We connect audience, communication, channels, content, and marketing activities into a single route.

    Every tool must answer a clear question: what task does it solve, and which goal does it lead to?

  6. 06

    We form the implementation plan

    We turn strategic decisions into concrete actions so the team can use the document in their day-to-day work.

What you get

As a result, the company has a clear system of marketing work. It becomes clear:

  1. 01

    where the business is heading

  2. 02

    what goals exist at different horizons

  3. 03

    what to do first

  4. 04

    which audience to work with

  5. 05

    which messages to use

  6. 06

    which channels to connect

  7. 07

    what makes no sense to do right now

  8. 08

    how to distribute tasks

  9. 09

    how to measure results

A strategy shouldn’t stay in a presentation

We don’t treat a strategy as a theoretical document that the team receives and puts aside.

It should connect the business’s long-term goals with concrete work for the coming months.

That’s why we turn all decisions into directions, tasks, priorities, and an implementation plan.

What can come next

After the strategy is developed, you can:

  1. 01

    implement it with your in-house team

  2. 02

    hand over specific areas to VIA VISMA

  3. 03

    develop a brand platform and identity

  4. 04

    launch advertising and content

  5. 05

    move to comprehensive support