Entering a new market

We adapt your brand and marketing to a new country or region

Timelinefrom 30 daysAreaGrowth and adaptation

We help the company prepare to enter a new market. We study the local environment, audience, competitors, promotion channels, and communication specifics.

We don’t transfer the existing model one-to-one. We adapt the positioning, offers, content, advertising tools, and points of presence to the specific market.

Best for: Companies that plan to scale, launch a new line of business in another country, or adapt an existing brand to a new audience.

When you need this service

This work is especially relevant if:

01
the company is entering a new country
02
a new region is being launched
03
existing positioning needs to be adapted
04
it’s unclear which platforms work in the new market
05
current communication doesn’t translate well to a different audience
06
you need to localize the website, advertising, and content
07
it’s important to understand the local competitive environment
08
you need to choose promotion channels
09
the company wants to reduce risks before a full launch

What we research

Market

We look at how the category is structured in the new country or region.

market structure
trends
level of competition
pricing environment
barriers to entry
local specifics

Audience

We study how a potential customer makes decisions in this particular market.

segments
motivation
barriers
selection criteria
behavior
expectations
level of trust

Competitive environment

We analyze local and international players.

positioning
products
prices
visual presentation
communication
promotion channels
strengths and weaknesses

Promotion channels

We determine which platforms are really relevant in the new country.

These may include:

Google
Meta
LinkedIn
YouTube
X
maps
local directories
industry platforms
collaborations and partnerships
offline events

What the work includes

Positioning adaptation

We check how clear and relevant the existing positioning is for the new audience.

key messages
arguments
advantages
tone of communication
brand image
points of difference

Communication localization

We don’t stop at literal translation.

We adapt

copy
offers
website
social media
presentations
advertising materials
Tone of Voice

Platform selection

We define where the brand should be present and how to use each platform.

search
social media
advertising
maps
media
partner channels
local services

Launch marketing model

We form the sequence of market entry.

priorities
channels
test hypotheses
budgets
content
advertising
touchpoints
timelines

Preparing materials

We adapt or create the necessary materials for the new audience.

website
presentations
commercial proposals
social media
ad creatives
case studies
content

Testing

Before scaling, we test hypotheses in practice.

audiences
offers
channels
creatives
landing pages
communication formats

Translation ≠ adaptation

What works well in one country may be unclear or unconvincing in another.

That’s why a new market requires not only translation but also a rethinking of how the brand should be understood.

How the work goes

01
We define the entry goal
We establish the country, product, audience, and the company’s goals.
02
We research the market
We study the context, competitors, audience, and available channels.
03
We determine what needs adapting
We look at the positioning, communication, materials, and the current marketing model.
04
We form the launch plan
We define priorities, channels, stages, and the sequence of actions.
05
We prepare the materials
We adapt the website, content, advertising messages, and presentation materials.
06
We launch tests
We test hypotheses on a real audience.
07
We adjust and scale
We analyze the first data and strengthen the directions that prove effective.

Can be a standalone service or part of

01
marketing research
02
a marketing strategy
03
a brand platform
04
digital advertising
05
SMM
06
PR
07
comprehensive marketing support