Offline advertising

We help your brand raise awareness offline

Timelinefrom 14 daysAreaContent and communication

We develop concepts and advertising materials for outdoor and other offline media.

We take into account the location, the format of the surface, the distance to the audience, the time of contact, and the campaign’s goal. A person should be able to take in the main message even within a few seconds.

Best for: Companies that want to strengthen awareness, support a product launch, work with a specific territory, or add an offline touchpoint to digital promotion.

When you need outdoor advertising

This service is especially relevant if:

01
you need to raise brand awareness
02
it’s important to reach the audience in a specific location
03
a new venue, product, or line of business is launching
04
you need to support a digital advertising campaign
05
the business is tied to a particular territory
06
it’s important to increase the number of physical touchpoints
07
the company is entering a new district or city
08
you need to draw attention to an event
09
it’s important for the brand to be visible beyond screens

Which formats we work with

Depending on the task, these may be:

01
billboards
02
city-format displays
03
digital screens
04
media facades
05
vehicle branding
06
advertising in business centers
07
advertising in residential complexes
08
advertising in shopping centers
09
wayfinding
10
signage
11
temporary structures
12
other urban media

What the work includes

Defining the task

First, we establish what exactly the outdoor advertising has to do.

raise awareness
announce a launch
draw people to a specific location
support sales
remind people of the brand
direct a person

Choosing the format

We determine which medium suits the audience and the scenario of contact.

We take into account:

the location
traffic
distance
speed of movement
time of contact
size of the surface
surroundings

Advertising concept

We shape the main idea of the campaign and define which message a person should read first.

idea
key message
visual accent
offer
CTA

Copywriting

We adapt the copy to the outdoor format.

Here it’s especially important to cut everything unnecessary.

headline
subheading
key benefit
call to action
contact information

Design

We create visual materials that take into account the brand’s identity and the specifics of the particular medium.

main layout
graphics
photos
typography
composition
adaptation of the brand style

Adaptation to media

One idea can be used in several formats.

We prepare versions for:

different sizes
horizontal surfaces
vertical surfaces
digital screens
static structures
different locations

Preparing materials

We prepare layouts in line with the technical requirements of the venue or operator.

sizes
file formats
safe zones
resolution
digital versions
print preparation

Placement support

When necessary, we join the communication with contractors and check that everything is implemented correctly.

handing over layouts
revisions to meet technical requirements
approvals
final version check
adaptation if the medium changes

How the work goes

01
We define the task
We establish the product, audience, geography, and goal of the placement.
02
We analyze the medium and location
We look at where and in what conditions a person will see the advertisement.
03
We shape the concept
We define the main message and the visual direction.
04
We develop the layouts
We create the design and ad copy.
05
We adapt
We prepare the necessary versions for specific surfaces and technical requirements.
06
We support the placement
When necessary, we work with the contractor until the campaign launches.

You can come with a ready surface or just with a task

If the medium has already been chosen, we’ll develop the concept and layouts to fit its requirements.

If you only have a task for now, we can start by determining the right format and the campaign logic.