Reputation audit
We look at how the brand is represented on key platforms and what impression a potential customer gets.
- rating
- number of reviews
- dynamics
- content of reviews
- the company’s replies
- recurring complaints
- reputational risks
The site is under maintenance
We build trust before the first contact with the company
We analyze what a potential customer sees about the brand before making a decision: reviews, ratings, company replies, mentions on platforms, maps, and user experience.
We set up a systematic approach to feedback and help make reputation a manageable part of marketing.
Best for: Companies where trust, ratings, and other customers’ opinions directly influence the choice.
This service is especially relevant if:
there are few reviews, or they appear irregularly
there is unanswered negative feedback on platforms
the rating is lower than you’d like
different employees reply in different tones
customers often ask the same questions
the company operates in a competitive niche
it’s important to increase trust before people get in touch
the brand has several branches or locations
reputation is forming spontaneously
Depending on the market and type of business:
Google Maps
Apple Maps
Waze
Google Business Profile
industry review sites
directories
local platforms
The set of platforms is determined separately for each company.
We look at how the brand is represented on key platforms and what impression a potential customer gets.
We regularly track new reviews and mentions.
We build a clear communication system.
We help build feedback collection into the customer journey.
We look at which factors influence how profiles are perceived and how the situation can be improved through real customer experience and regular work.
We study:
We identify the key platforms, rating, volume of feedback, and main problems.
We define how the brand replies to reviews, in what tone, and which situations need special attention.
We work out where and when it’s appropriate to ask a customer to leave a review.
We track new reviews and respond in a timely manner.
We look at the changes in rating, review content, and user experience.
The Result: The company gets a systematic approach to reputation. It becomes clearer:
what the customer sees before getting in touch
which platforms influence the choice
how to reply to different reviews
which problems keep recurring
how to collect feedback regularly
what affects the rating
what changes are needed inside the business