SEO
Moves your website to more visible positions in organic search results on Google and other search engines. We work on the site’s technical health, semantics, structure, and content.
SEO | GEO | AEO
We make your website more visible in search results.
Timelinefrom 30 daysAreaPromotion
We work on the visibility of your website and brand in search engines, AI search, and answers to users’ specific questions. We analyze the structure, semantics, content, technical health, and pages that can bring in the target audience.
Our goal is for the website to answer users’ questions better, consistently bring in organic traffic, and be clear to search engines and AI services.
Best for: Companies that want to gradually reduce their dependence on paid advertising and develop a long-term customer acquisition channel.
How do SEO, GEO, and AEO work?
GEO
Increases brand visibility in the answers of ChatGPT, Perplexity, and the AI blocks of search engines.
AEO
Adapts content to specific search questions. We work on the structure of materials, FAQs, short answers, voice queries, and other search result formats.
When you need organic search promotion
SEO, GEO, and AEO are especially relevant if:
- 01
the site exists but gets almost no organic traffic
- 02
the company depends mainly on paid advertising
- 03
you need to increase the number of inbound inquiries from search
- 04
the site has many pages, but they don’t work for acquisition
- 05
the business is entering a new region or market
- 06
you need to promote individual products or services
- 07
competitors hold the main positions in search
- 08
the site’s structure and content haven’t been reviewed in a long time
- 09
the brand barely appears in AI answers
- 10
the site’s content answers the audience’s specific questions poorly
- 11
the site isn’t prepared for new search formats
What the work includes
SEO audit
We study the current state of the website and determine what hinders its visibility in search.
- technical errors
- indexing
- structure
- page load speed
- duplicate pages
- metadata
- internal linking
GEO and AEO audit
We check how ready the website and content are for AI search and direct-answer formats.
- content structure
- FAQ
- answers to frequently asked questions
- brand mentions
- expert materials
- clarity of information for search engines and AI services
- structured data
Semantics
We collect and group the search queries the audience uses to look for a product, service, or information.
- commercial queries
- informational queries
- branded queries
- location-based queries
- semantic grouping
Site structure
We check how well the current architecture matches real demand and new search formats.
- service structure
- categories
- landing pages
- regional pages
- informational sections
- FAQ
- expert sections
Content
We develop and optimize materials that answer the search queries of the target audience.
- page copy
- service descriptions
- articles
- FAQ
- expert materials
- short answers
- metadata
- content plan
Technical optimization
We work on the technical factors that affect site quality, indexing, and how search engines understand the content.
- speed
- mobile version
- internal links
- robots.txt
- sitemap
- redirects
- page errors
- structured data
Optimizing existing pages
Often a site already has pages that can be strengthened and adapted for both classic and new searches.
- text structure
- headings
- semantics
- metadata
- internal linking
- FAQ
- trust blocks
Analytics
We track positions and see what happens next with search visibility and traffic.
- organic traffic
- positions
- click-throughs
- user behavior
- conversions
- brand visibility in new search formats
Organic search promotion takes time and regular work
The market is changing, competitors update their sites, new queries and search formats appear, and search engines and AI services change their requirements for content quality and structure.
That’s why the work is usually built in several stages:
- 01
audit
- 02
structure
- 03
semantics
- 04
content
- 05
adaptation for GEO and AEO
- 06
fixes
- 07
regular optimization
Which search engines and AI services we work with
Depending on the market:
- 01
Google
- 02
Bing
- 03
ChatGPT
- 04
Perplexity
- 05
Gemini
- 06
AI blocks of search engines
How the work goes
- 01
We analyze the website
We audit the technical state, structure, content, current search visibility, and the site’s readiness for new search formats.
- 02
We study demand
We determine what the audience searches for and how, what questions they ask, and what information they want to get.
We collect the semantics and match them with the company’s products and services.
- 03
We form a plan
We define:
- what to fix
- what to optimize
- which pages to create
- which content to prepare
- which audience questions to address
- what to adapt for GEO and AEO
- in what order to work
- 04
We implement
We make the changes ourselves or prepare technical briefs for the development and content teams.
- 05
We track the dynamics
We analyze growth in visibility, traffic, user behavior, inquiries, and the brand’s presence in new search formats.
What the client gets
The Result: The company gets a search promotion system that evolves together with the website, search engines, and new search formats.
It becomes clearer:
- 01
what the audience searches for
- 02
what questions potential customers ask
- 03
in which areas there is demand
- 04
which pages need to be developed
- 05
what holds the site back from growing
- 06
which queries bring in targeted traffic
- 07
which content works
- 08
how ready the site is for AI search
- 09
where there are opportunities for further growth