SMM strategy
We define the role of social media within the overall marketing system.
- objectives
- goals
- audiences
- role of each platform
- content directions
- formats
- frequency of communication
SMM & social media
Timelinefrom 30 daysAreaPromotion
We define what role social media should play for your business: shaping perception, supporting sales, strengthening trust, telling the product’s story, or building regular communication with the audience.
We develop content directions, visual presentation, the format of communication, and a publishing system.
Best for: Companies that want social media to support the overall marketing strategy rather than work on its own.
When you need SMM
This service is especially relevant if:
- 01
social media is run without a system
- 02
content is published regularly but doesn’t solve business tasks
- 03
visuals and communication don’t match the brand
- 04
there’s no shared understanding of what to say and how
- 05
different platforms duplicate each other
- 06
you need to raise awareness
- 07
it’s important to support sales
- 08
the brand is launching a new line of business
- 09
you need to work systematically with content and the audience
Which platforms we work with
The set of platforms depends on the market, audience, and goals of the project.
- 01
Instagram
- 02
Facebook
- 03
LinkedIn
- 04
TikTok
- 05
YouTube
- 06
X
- 07
Pinterest
- 08
Telegram
- 09
other relevant platforms
Priorities may differ from country to country. We don’t believe a brand should be present everywhere at once.
What the work includes
Content plan
We build a clear system of topics and posts.
- content categories
- topics
- formats
- news hooks
- product content
- expert content
- reputation content
Visual concept
We work out how the brand should look on social media.
- overall style
- design principles
- post design
- Stories
- covers
- visual templates
- working with photo and video
Copywriting
We write copy in line with the brand’s positioning and Tone of Voice.
- posts
- Stories
- scripts
- descriptions
- sales materials
- expert copy
Stories
We build regular communication with the audience through short formats.
- everyday content
- product Stories
- warm-up content
- announcements
- reputation topics
Reels and short videos
We develop topics and scripts for the brand’s goals.
- ideas
- scripts
- structure
- shooting
- editing
- adaptation for platforms
Design
We create graphic materials for regular content.
- carousels
- covers
- infographics
- Stories
- presentation posts
- visual series
Analytics
We assess how the audience interacts with content and which formats work best.
- reach
- views
- engagement
- saves
- click-throughs
- inquiries
- audience dynamics
Content shouldn’t be the same everywhere
Each platform has its own role, audience, and way of consuming information.
What works on Telegram doesn’t necessarily need to be carried over entirely to Instagram. And LinkedIn and Pinterest may serve completely different purposes.
We adapt communication to the platform while keeping the brand’s character consistent.
How the work goes
- 01
We dive into the brand
We study the positioning, product, audience, current social media, and the company’s goals.
- 02
We define the role of each platform
We decide where and why the brand really needs to be present.
- 03
We form the strategy and content directions
We define topics, formats, the visual system, and communication rules.
- 04
We prepare the content
We create copy, design, Stories, videos, and other necessary materials.
- 05
We publish and support
We set up regular work following the agreed plan.
- 06
We analyze and adjust
We look at which topics and formats deliver the best results and adapt the work going forward.